We have recently created a download guide setting out the Five Foundations of building a successful business which we use in our business coaching.

Anyone wanting to explore the guide should simply download it here. In this blog we explore our intentions and the process which we hope will serve as encouragement to others to do something similar.

the intention

Co- is working through Watertight Marketing in order to upgrade our marketing. In looking at where we were losing potential customers it became clear that many we needed a way to make contact with people considering using our service.

In particular we saw that a lot of people were visiting the website but almost none were providing contact details so that we could keep in touch.

So following a well worn approach by digital marketeers we decided to create a download that the public would find worth exchanging an email address for.

The Message

Naturally we want our marketing to be consistent and we sought to identify a key message that potential clients might identify with. The message needed to address a real problem and pain point experienced by our target market but also be consistent with our brand.

After trying and rejecting a few options we aligned on a message that we articulated as a question: ‘Are you struggling alone to get your business to work?’

We felt many small business owners do struggle with getting their business to work, often alone and that it tied in well with our brand which is about the partnership and empowerment we feel we can offer business owners.

The content

There are many ways we support business owners but the one that we felt could provide most value and aligned closest with our brand was our Improving the Numbers business coaching. For some time we have started this Improving the Numbers work with clients by sharing key concepts that form the foundation of our approach.

We worked these ideas up into our Five Foundations Guide, supported by WRB Design, who as ever provided the quality we needed to the look and feel.

All feedback is gratefully received on the download itself. We believe it provides enormous value.