Business Culture

Every business has a culture. One of the many advantages of small business is the opportunity to create a great one. That word create is important - culture can evolve unintentionally, but this blog is about taking an intentional viewpoint on what you want your business culture to be and exploring how you can build it.

what is business culture?

Culture is a manifestation of how we think, feel, and act when we are at work in our business. It’s the product of how everyone in the business ‘shows up’ at work each day. Think of it as the heart of your business operations. It's the central point that connects you, your staff, your customers, and your suppliers. A strong, positive culture pumps energy and purpose through the entire system, and leaves people feeling energized and valued.

how is culture created?

Culture is determined by how we think, feel, and act. The most fundamental part of this is our beliefs and attitudes, as these determine our actions — how we behave when we do our work and how we treat the people we interact with. To create a culture with intention, we can use a combination of tools. Some, like values and artifacts, are written down, while others, like norms and rituals, are often unwritten. All of them have an important place in creating your business culture.

Let's explore these components: 

Values

These are the fundamental concepts that guide your business. What do you want to be known for? What really matters to your business? Your core values are the non-negotiable principles that inform every other aspect of your culture.

Norms

These are the unspoken rules and boundaries about how things are done. How are disagreements handled? Is it okay to ask for help?

Rituals

These are the habits and routines that define your team's interactions. This could be anything from a daily morning check-in to an annual summer party. Rituals create a sense of belonging and shared experience.

Stories

What are the stories of success (or even failure) that tell illustrate your business values? These narratives help to bring abstract or intangible ideas about your culture to life.

Artefacts

These are the formal documents that codify your culture. This can include brand guidelines, a staff handbook, or a code of conduct. These artifacts ensure that your cultural expectations are clear and consistent.

A Culture in Action is a Powerful Force

The way we talk to ourselves, the way we perform our work, and the way we treat people — these are the daily actions that build or break a culture. Ultimately, your business culture is more than just a feel-good concept. A positive culture attracts and retains top talent, fosters innovation, and builds strong relationships with customers and partners. It's the invisible engine driving your business forward.

Take a moment to reflect on your own workplace.

• How would you characterise your business culture?

• What are you proud of and what would you like to be different?

• What one thing could you do to create more of the culture you want?