Online Digital Training Tools
There has been steady growth in free training tools that can support small businesses owners with the next steps, what’s trending and how to keep growing your business. In this blog, we look at some of the frontrunners and what they can offer you.
Google Digital Garage
Google Digitial Garage has a focus on everything on the digital side of your business. There are over 100 different courses available as well as live webinars focusing on specific topics.
There is no cost for using these courses, the only thing that this will take is time, courses can range from under 2 hours up to anything above 20+ hours. This can seem like quite the commitment but there is no time limit and the training can be completed at your own pace.
Though you can select from a full range of topics Google Certifications are a great place to start especially when your focus is switching to the digital marketing side of your business.
The courses are broken down into short easy to follow videos with quizzes following each subject to test your own knowledge and understanding.
Google Analytics Academy
Google Analytics Academy solely focuses on supporting you in using Google Analytics to its full potential.
The training is broken down into beginner level, advanced level, and then further courses that allow for a more in-depth understanding and use of the business benefits of the tool.
To go through the core modules it is estimated to take between 4-6 hours depending on your understanding of the content.
Moz Academy
Moz Academy primarily focuses on SEO development. If you are wanting to really hone in on your website usage and target your ideal customers then this tool might be a game-changer for you if you are wanting to keep development in-house. There is a cost to these courses ranging $49 up to almost $600.
The courses will provide a much more detailed insight into using SEO to its full potential. With access to full range of resources. This would be a tool to use if you already have an understanding of SEO and want to increase that knowledge further.
Hubspot Academy
Much like Google Digital Garage, Hubspot Academy offers a much wider variety of resources covering topics from Sales to Data Privacy. There are currently hundreds of courses that are available for free to follow. These can again range in duration from some being 20 minutes to others being a few hours.
Each course will have sectioned training for your to follow which is followed by a short quiz at the end of each subject. They can be extremely useful to follow when you’re unsure about a topic like social media, inbound market, or optimizing your website, and they can provide an almost step-by-step guide to support you in the process.
The videos will often point to other tools and resources that can be used to support that topic, this can be in the form of links or documents created specifically for the course.